Comparing Rule Based and Algorithmic Multi Touch Attribution Approaches for Enterprise Level Marketing Performance Measurement. International Journal of Advanced Theoretical and Applied Computer Science Research, Innovations, and Applications, [S. l.], v. 15, n. 7, p. 1–14, 2025. Disponível em: https://classicalibrary.com/index.php/IJATACSRIA/article/view/2025-JULY-04. Acesso em: 15 dec. 2025.