“Comparing Rule Based and Algorithmic Multi Touch Attribution Approaches for Enterprise Level Marketing Performance Measurement”. International Journal of Advanced Theoretical and Applied Computer Science Research, Innovations, and Applications 15, no. 7 (July 4, 2025): 1–14. Accessed February 10, 2026. https://classicalibrary.com/index.php/IJATACSRIA/article/view/2025-JULY-04.